Imagery was designed to balance scale with more personal moments, helping clientele to understand both the architecture and the experience of living within it. Over the course of development Pixelflakes created 23 CGI images, as well as animation, to help aid in both the marketing and design process.
Verve is a luxury residential development in City Walk, Dubai, comprising two sculpted towers with premium residences, expansive terraces, and long-range views across the city and sea.
Verve, City Walk
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- Client U+A, Dubai Holdings
- Location City Walk, Dubai, UAE
- Category Luxury Residential
- Project stage Marketing
- Deliverables Still imagery, Animation
The design centres around the concept of the “Sculpted Void.” Rather than treat the towers as solid forms, large cut-outs are carved into the massing, creating outdoor terraces throughout the building.
Located in the heart of City Walk, one of Dubai’s most established urban neighbourhoods, the project benefits from a rare location, offering unbridled, future proof views to the sea, and beyond. Given the importance, a proprietary Dubai context model was utilised, alongside custom drone photography to ensure accuracy across all deliverables.
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A combination of still imagery and animation supported the launch of Verve across web, print, and immersive sales-suite environments. The launch was met with an exceptional response, with the entire development selling out in under two hours, underscoring the role of clear, considered visuals in supporting successful premium residential launches.
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As a trusted creative partner to U+A, Pixelflakes delivered visual clarity to the Dubai based team — helping to strengthen a relationship built on mutual trust, clear communication, and a shared commitment to design excellence.
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